What it is
A TapGuide counter card is a small card you place on a counter or table. Visitors tap it with their phone to open a web page —for example, product information, instructions, menus, explanations, or contact details.
Inside the card is an NFC antenna.
On the front, it has:
- an NFC Wayfinding Mark showing where to tap
- a short message explaining what will open
- a QR code for phones that don’t support tapping
- optional space for your name or logo
That’s it. No apps. No setup for visitors.
Why people use it
TapGuide lets visitors get information by themselves, without you needing to explain the same things repeatedly.
Easy to notice
High‑contrast design makes the card easy to spot on a counter or table.
Easy to understand
Visitors can see what to do — and what will happen — at a glance.
Easy to use
Most people can tap or scan with one hand while standing.
No camera required
With NFC, there’s no need to open the camera or line up a QR code.
Opens instantly
Visitors tap near the circular NFC Wayfinding Mark and your page opens straight away.
Where it’s used
TapGuide counter cards are used at trade‑show booths and public exhibitions, as well as in shops, cafés, clinics, reception areas, and service desks across Japan.
Frequently asked questions
What size is the card?
The card is 13 cm high × 7 cm wide × 3 mm thick(about 5.1 × 2.8 inches, 0.12 inches thick).
When placed in the stand, it sits about 4 cm high(≈ 1.6 inches). The stand is included.
Will it work with my customers’ phones?
Yes. It works with all modern smartphones. Customers can tap the card using NFC or scan the QR code.
Can I customise it?
Yes. You can change the link, message, branding, and background colour.
For example, the message could be:
- Tap for English
- Tap to learn more
- Tap for a booth guide
- Tap for a café menu
- Tap for visitor information
The message can be shown in English or Japanese.
How much does it cost?
¥3,000 per card. Minimum order: 3 cards.
Each purchased card comes with a sturdy, non‑slip acrylic stand, designed for stable use on counters.
Who makes TapGuide counter cards?
It’s just me — Wayne.
I live in Tokyo and work in trade shows and events.
Other questions?
If anything’s unclear, feel free to email me.
Request a free sample
If you’re based in Tokyo and would like to see how a TapGuide counter card works, you can request a free sample kit that includes a counter card and a cardboard stand. There’s no obligation.
If you later decide you’d like your own cards, I can visit to talk through customisation and ordering.
The form below is only used to send the sample and understand where it will be used.